What is the top-of-mind awareness?

The top-of-mind awareness is when people think about your brand while looking for a product or service. For example…

When you choose a new smartphone, what brands come to mind? iPhone or Samsung. When choosing sneakers? Nike or Asics. Pretty straightforward.

And it's possible to achieve with any brand.

You don’t need hundreds of thousands of dollars in marketing budget or a new marketing department with 60 people in it.

All you need is the CTA.

What is CTA?

CTA stands for call to action.

How to use CTA? The problem with ads is that it’s just ads. You look at them and you forget about them. Nothing makes you remember them. And that’s when CTA comes into play. CTA makes your prospects interact with your ad. 

The best way to do this is through value exchange.

You give them useful information they give you their contacts.

Something like: ‘download your free guide to do X’ or ‘put your email here and we’ll send you the best way to do Y’ or ‘text us today and we’ll tell you exactly how to do Z’. This way allows you to attract customers who are ready to buy right NOW and those who are interested in your product or service. Also, you can retarget them. So you will have clients for TODAY and TOMORROW.

Start adding CTA to your ads and your results will blow up like a nuclear bomb.

P.S. Curious about how I’d implement CTAs in your business? Do this:

Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation. 

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form: https://tkachenko-marketing.com/безкоштовний-маркетинговий-аналіз/